About – Insights Chronicle
About Insights Chronicle

We turn data into
decisions people can
actually use.

We exist because most reporting is noise. Leaders sit in meetings drowning in charts and still ask: "So what are we supposed to do?"
We fix that.

10+Years in analytics
150+Dashboards delivered
0Black boxes. Ever.
Dashboard Development Data Automation Voice of Customer Executive Reporting SQL & Data Pipelines BI Strategy Decision Intelligence Survey Analytics Dashboard Development Data Automation Voice of Customer Executive Reporting SQL & Data Pipelines BI Strategy Decision Intelligence Survey Analytics
Why we exist
Your team doesn't need "more data." You need answers you can defend in the meeting.

Every org has spreadsheets, reports, dashboards, surveys, exports. But when the VP asks "What changed and what are we doing about it?" β€” everybody still starts guessing and flipping tabs.

We stop that chaos. We build dashboards, automations, and voice-of-customer insights that give teams clarity, not clutter β€” built so your org keeps using it long after we're done.

What makes us different

Fast, surgical, and built
so you can run it.

Most analytics vendors sell you a giant tool you'll never fully use, or hand you a 60-page PDF and vanish. We sit in the middle.

⚑
Speed over theatre

You see something working in days, not "Q4." We prototype fast so you can react to something real.

πŸ”
Clarity over noise

Our dashboards say "Here's what moved. Here's why." We aggressively cut fluff. Executives love this.

πŸ”“
No black box

We document logic, calculations, ownership. You keep the assets. You're not locked in forever.

🚫
We say no

If a request is noise and won't change decisions, we'll help you kill it instead of automating garbage.

Experience

Discover the journey
behind Insights Chronicle.

10+ years building analytics solutions across consulting, higher education, and freelance β€” from Deloitte boardrooms to university survey pipelines.

2024 – Present
Data & Surveys Reporting Analyst
Victoria University Β· Melbourne, Australia

Leading survey analytics pipelines (SET, SEU, SES, GOS-L, ESS) and building Power BI dashboards for executive and operational reporting. Driving VoC sentiment analysis and data engineering across Oracle, SQL, and Python environments.

Power BI Qualtrics Python Oracle Analytics SQL
2015 – 2024 Β· ~8.5 yrs
Analyst β†’ Senior Analyst
Deloitte

Nearly a decade delivering data and analytics consulting across clients in financial services, government, and professional services. Built dashboards, data models, and reporting frameworks that informed strategic decisions at board level.

Tableau SQL Excel / Power Query BI Strategy Stakeholder Reporting
2022 – Ongoing Β· Freelance
Founder
Insights Chronicle

Independent consulting brand delivering dashboards, data automation, and survey analytics to small businesses and enterprise teams. Clients span retail, logistics, professional services, and higher education across Australia and internationally.

Power BI Tableau Python automation Survey insights Freelance consulting
Tech stack

Tools we build with
every single day.

No shiny-object chasing. Proven tools, applied with precision β€” from raw data to exec-ready insight.

πŸ“Š
Power BI

Our primary dashboard platform. Row-level security, DAX measures, scheduled refresh β€” the works.

πŸ“ˆ
Tableau

Best-in-class for storytelling visualizations. Used across client-facing dashboards and exec reports.

🐍
Python

ETL pipelines, sentiment analysis (VADER), automation scripts, and keyword extraction tools.

⚑
Power Query

M language transformations for connecting, cleaning, and reshaping data before it hits any visual.

πŸ—„οΈ
SQL

The foundation of everything. Oracle, SQL Server, PostgreSQL β€” we write it clean and fast.

πŸ“‹
Qualtrics

Survey design, custom CSS/JS, complex logic, and end-to-end VoC pipeline management.

πŸ”·
Excel / VBA

Still the universal language of business. We automate reporting workflows and build intraday tools.

☁️
Oracle Analytics

Enterprise reporting environment β€” including ODBC/OAC connections and complex data modelling.

Who we help

Teams who own outcomes
and need to defend them.

Ops / Service Delivery
"Where are we slipping?"

We build live operational dashboards that show bottlenecks, backlog risk, and SLA hits before they explode.

Finance / RevOps
"Why did that number move?"

We consolidate revenue, pipeline, churn, and cost into one view leadership can stand behind. No dueling spreadsheets.

CX / Insights / Student Voice
"What are people actually saying?"

We summarize themes, sentiment, and risk groups in plain language leadership can repeat to the board.

Our process

How we go from
chaos to clarity.

01.
Discovery & Requirements

We understand your business objectives, data landscape, and key stakeholders. We create a clear roadmap aligned with your goals.

Stakeholder interviews Β· Data audit Β· Goal alignment

02.
Design & Prototype

We develop dashboard concepts fast β€” wireframes and rough prototypes refined on your feedback before full development begins.

Rapid prototyping Β· Layout review Β· Feedback loop

03.
Build & Optimize

Robust dashboards with clean SQL queries, optimized data models, and intuitive visualizations. Performance tested and cross-device ready.

SQL pipelines Β· Dashboard build Β· QA testing

04.
Launch & Enable

We hand over documentation, walkthroughs, and training. Your team can confidently own and maintain the analytics going forward.

Handover docs Β· Team training Β· Refresh setup

Our promises to you

What you can always count on.

We build so you can own it

Dashboards, data models, automation jobs, and a walkthrough video. You're not locked in.

We talk like humans

No buzzword pitch decks. We'll say "this is broken," "this is the fastest path," and "this isn't worth tracking."

We build trust with leadership

We make you look prepared in the meeting. Clean story, proof, next step. That's why teams keep us.

We're not afraid to say no

If a request is noise and won't change decisions, we'll help you kill it instead of automating garbage.

Let's talk

Let's talk about
your data reality.

Send us one screenshot, one spreadsheet, or one "our leadership keeps asking for…" message. We'll come back with next steps in plain English.

2026