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Insights Chronicle ยท Data & Automation

Turn messy data into
decisions you can act on.

We design automated dashboards, analytics workflows, and lightweight data pipelines so leaders can see what's happening, why it's happening, and what to do next โ€” without waiting on manual reports.

Power BI / Tableau
Python + no-code automations
Survey & VoC insights
Analytics Dashboard
Growth
Revenue
Survey
Growth
+27% โ†‘
Users
12.4K โ†‘
Bounce
-5% โ†“
Revenue
$52K โ†‘
150+
Dashboards delivered
30โ€“60%
Reporting time saved
10+ yrs
Analytics experience

What we do

Practical analytics that teams actually use

We build fast, maintainable solutions so your team gets answers in minutes โ€” not after a week of chasing spreadsheets.

๐Ÿ“Š

Automated Dashboards

Power BI & Tableau dashboards that refresh themselves and highlight what matters โ€” not just pretty charts.

  • Exec KPI views & drilldowns
  • Row-level security & access control
  • Storytelling for decision-makers
โš™๏ธ

Data Automation & Cleanup

Lightweight pipelines in Python & Power Query that pull, clean, merge, and distribute the numbers people ask for every week.

  • ETL for spreadsheets, CRMs, finance data
  • Nightly or hourly refreshes
  • Data quality checks + alerts
๐Ÿ—ฃ๏ธ

Survey & Voice of Customer Insights

Turn open text and satisfaction data into themes, sentiment, and actions stakeholders can present without translation.

  • Sentiment & topic tagging
  • Executive-ready summaries
  • Early warning / at-risk groups
Tech Stack

Tools we work in every day

No shiny-object chasing. Just the right tools, applied well.

๐Ÿ“ŠPower BI
๐Ÿ“ˆTableau
๐ŸPython
โšกPower Query
๐Ÿ—„๏ธSQL
๐Ÿ“‹Qualtrics
๐Ÿ”ทExcel / VBA
โ˜๏ธOracle Analytics
How it works

From messy data to live dashboard โ€” fast

A simple, transparent process with no black boxes.

01
Discovery call

30 mins. We map your data pain points, who needs answers, and how often.

02
Solution scoping

We define the data sources, KPIs, and a clear deliverable โ€” in plain English.

03
Build & iterate

First version in days, not weeks. Feedback baked in at every checkpoint.

04
Handover & support

Full documentation. Your team owns it. We stay close if anything shifts.

What clients say

Results that speak for themselves

Real feedback from people who've seen their data transformed.

Alex delivered exactly what we needed โ€” a clean, automated dashboard that our whole team now relies on weekly. Reporting time dropped by more than half.
๐Ÿ‘ค
Client, Retail Industry
Operations Manager
The survey analysis was outstanding โ€” themes and sentiment pulled from thousands of verbatim responses, packaged into a clear exec report. Exceptional attention to detail.
๐Ÿ‘ค
Client, Higher Education
Research & Insights Lead
We came in with a mess of Excel files. Three weeks later we had a Power BI environment with row-level security and live refreshes. Would absolutely work with Insights Chronicle again.
๐Ÿ‘ค
Client, Professional Services
CFO
No jargon, no overengineering. We got practical answers and a solution we could actually maintain ourselves. That's rare in this space.
๐Ÿ‘ค
Client, Logistics
General Manager
FAQ

Common questions

Everything you need to know before reaching out.

We specialise in automated dashboards (Power BI & Tableau), data automation & ETL pipelines using Python and Power Query, and survey/voice-of-customer analytics. If your team is drowning in spreadsheets or waiting on manual reports, we can help.
It starts with a free 30-minute discovery call where we map your data situation. We then scope a clear deliverable, build a first version within days, and iterate with your feedback until it's exactly right. Full documentation is included at handover.
A focused dashboard project usually takes 1โ€“3 weeks depending on data complexity. Data automation pipelines can take 2โ€“4 weeks. We'll always give you a realistic timeline in the scoping phase โ€” no surprises.
Just a clear picture of the problem โ€” which data is painful, who needs answers, and how often. We'll figure out the technical requirements together. You don't need to have your data perfectly organised before reaching out.
Yes. All projects include structured review rounds. We build feedback checkpoints in from the start so you're never seeing a big reveal at the end โ€” only iterative improvements you've had input on throughout.
No. We work project-by-project. Many clients come back for ongoing work because the results speak for themselves โ€” not because they're locked in.

Ready to see your data differently?

Tell us what you're trying to understand, automate, or fix. We'll review it and come back with a plan โ€” not a sales pitch.

Email us: [email protected] โ†’
Fast start โ€” just tell us:
โ€“ Which data is painful right now?
โ€“ Who needs answers most?
โ€“ How often do you report on it?

Email that, or book a quick call. We'll map next steps in plain English.

No long-term contract. We build things you actually keep.
2026