About Insights Chronicle

We turn data into decisions people can actually use.

We exist because most reporting is noise. Leaders sit in meetings drowning in charts and still ask: “So what are we supposed to do?” We fix that. We build dashboards, automations, and voice-of-customer insights that give teams clarity, not clutter.

Who you’re talking to
Insights Chronicle
Analytics, reporting automation, and decision support.

10+ years building dashboards, survey insight pipelines, and data workflows for operations, finance, product, and executive teams. We don’t hand you a deck and disappear — we build assets your org keeps.

Why we exist

Your team doesn’t need “more data.” You need answers you can defend in the meeting.

Every org has spreadsheets, reports, dashboards, surveys, exports. But when the VP asks “What changed and what are we doing about it?” everybody still starts guessing and flipping tabs. We stop that chaos.

We remove reporting panic

No more last-minute scrambling before leadership check-ins. We automate repeat reporting, so the views you rely on are already refreshed.

We surface early warning

We highlight “This dropped,” “This group is at risk,” “This sentiment is spiking.” You get forecast, not post-mortem.

What makes us different

Most analytics vendors either sell you a giant tool you’ll never fully use, or they hand you a 60-page PDF and vanish. We sit in the middle: fast, surgical, and built so you can run it yourself.

Speed over theatre
You see something working in days, not “Q4.” We prototype fast so you can react to something real.
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Clarity over noise
Our dashboards literally say “Here’s what moved. Here’s why.” We aggressively cut fluff. Executives love this.
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No black box
We document logic, calculations, ownership. You keep the assets. You control the refresh. You don’t have to “retain us forever” just to keep basic reporting online.

Who we help

We’re most effective with teams who own outcomes and need to defend decisions with data. Typical partners:

Ops / Service Delivery
“Where are we slipping?”

We build live operational dashboards that show bottlenecks, backlog risk, and SLA hits before they explode.

Finance / RevOps
“Why did that number move?”

We consolidate revenue, pipeline, churn, and cost into one view leadership can stand behind. No dueling spreadsheets.

CX / Insights / Student Voice
“What are people actually saying?”

We summarize themes, sentiment, and risk groups in plain language leadership can repeat to the board without translating.

We build so you can own it.

We hand over dashboards, data models, automation jobs, and a walkthrough video. You’re not locked in. You can run it internally.

We talk like humans.

No buzzword pitch decks. We’ll say “this is broken,” “this is the fastest path,” and “this isn’t worth tracking.”

We build trust with leadership.

We make you look prepared in the meeting. That’s the job. Clean story, proof, next step. That’s why teams keep us.

We’re not afraid to say no.

If a request is noise and won’t change decisions, we’ll help you kill it instead of automating garbage.

Let’s talk about your data reality.

Send us one screenshot, one spreadsheet, or one “our leadership keeps asking for...” message. We’ll come back with next steps in plain English — not a 30-slide proposal.